Athlete Sponsorship for Kevin Brooker
Description of the Sponsorship packages
In the sport of soaring the Diamond is the international badge of the highest achievement and the 6Q Airsports Diamond Package has the highest level of sponsor visibility. Achieving the Gold Badge is still an accomplishment and pilots with this badge are held in high regard. The Silver badge is the gateway to becoming a soaring pilot and while the tasks are the simplest, making the commitment to go after it is the hardest part.
Diamond Package
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On site/event signage. Typical banner size 2’ x 6’
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Use of pilot/aircraft for publicity purposes (sponsor pays travel expenses)
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Sponsor name on all literature, clothing, and vehicles. Typical size 4” x 8” (maximum coverage available) on T-shirt. 2”x 2” on business wear. Largest size permitted on vehicles.
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Access to photos and video
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Editorial coverage in Soaring Magazine
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Editorial coverage in national aviation magazines
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Distribution of press kits and media releases to national magazines/newspapers
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Distribution of product literature at all events
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Sampling/product distribution at all events
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Access for cross promotion
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Product category exclusivity
Total cost $15,000
Gold Package
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On site/event signage. Small banner Typically 1’ x 3’
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Use of pilot/aircraft for publicity purposes (sponsor pays travel expenses)
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Sponsor name on all literature, clothing, and vehicles. Logos will share space.
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Access to photos and video
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Editorial coverage in Soaring Magazine
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Distribution of press kits and media releases to national magazines/newspapers
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Distribution of product literature at events
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Sampling/product distribution at events
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Access for cross promotion
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Product category exclusivity
Total Cost $10,000
Silver Package
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On site/event signage. Small banner Typically 1’ x 3’
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Use of pilot/aircraft for publicity purposes (sponsor pays travel expenses)
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Sponsor name on all literature and clothing. 3” x 3” typical
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Access to photos and video
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Editorial coverage in Soaring Magazine
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Distribution of press kits and media releases to local newspapers
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Distribution of product literature at local events
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Sampling/product distribution at local events
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Access for cross promotion
Total Cost $5,000
Projected media coverage
In order to give our sponsors as many impressions possible we have developed an event media package. The intent of this package is to announce the event dates and locations to event local media. The media includes but is not limited to radio and newspapers in addition to Chamber of Commerce websites. 6Q Airsports will send the press releases with enough notice to enable the media to conduct interviews and arrange for photo opportunities. We expect our sponsors to provide us with a list of retailers in the event location who we can contact allowing them to build an event around our arrival.
6Q Airsports has a Letter of Intent from Sport Pilot TV (SPTV), a nationally syndicated aviation television program. SPTV plans on covering our world record attempt and building a program around us. SPTV demographics and specific broadcast areas are included for your review. In short, SPTV reaches approximately 55 million households throughout the United States and the primary audience is males 18-55 years old with large disposable incomes. In addition to traditional media (radio, TV, print), 6Q Airsports will use the Internet to reach the enthusiast audience and those who find the site via surfing the web. The website will be updated to include current activities, schedule of races and appearances, results and copies of media content. In the future the website will contain web format content such as blogs, Podcasts, and video containing mentions of our sponsors.
Activities to enhance sponsor awareness
In addition to sponsor logos on clothing and equipment we plan on erecting a small tent at events to house sponsor’s literature for the public to take home. Allowing a child to sit in the glider and have his photo taken leaves a big impression on the child and his or her family. Kevin believes the best way to leave a positive impression on patrons is having many sponsor images in the area and then spending time with patrons answering questions and showing interest in this enthusiasm. The photo ops. place sponsor logos into the photo to be seen at later dates when the family reviews their activities.
Opportunities designed to improve sponsor’s image
Soaring is considered by many to be a quiet, graceful, and adventurous activity. In the US, pilots are held in great regard portraying intelligence, a certain swagger, and integrity. We believe these are the same traits our sponsors want patrons to believe about them. Your association with 6Q Airsports will appeal to a wider range of viewers for several reasons:
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Sailplanes are models of efficiency.
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Soaring is an unusual activity which has the impression of being graceful and extreme at the same time. The basic premise of the sport is understood by the majority of viewers which makes it access them.
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Soaring is an unmotoirized activity and viewed as environ-mentally friendly. Essentially a sailplane is powered by the sun which creates the weather the pilot uses to complete the task.
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To most people the image of a sailplane is that of a bird and having the freedom to ride the wind. Sailplanes often fly with eagles and other bird of prey which is majestic and romantic.
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Most of the participants are mature and well educated. Kevin and the rest of the 6Q Airsports team fit this description. Kevin is a mature guy who hangs it out in order to achieve a goal.
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The areas we fly in contain wonderful scenery capable of being visited by everyone.
What will drive sales
In addition to the direct impression made to consumers by the display of logos and opportunistic plugs, sales will be derived by viewers wanting a piece of the lifestyle portrayed in the media. Kevin is married and a father of 2 and is still able to participate in soaring at the highest level. He travels to exotic locations to fly and set records and his family is able to join him. Who does not dream of having a stable home life and the ability to follow one’s dreams and passions? Kevin and 6Q Airsports will attempt to deliver Championships and Records as tangible representation of accomplishment. Kevin and 6Q Airsports will deliver a lifestyle envied by many who will live vicariously through the TV, print media and Internet. Kevin’s use of sponsor’s products makes this lifestyle possible.
Current sponsors
Kevin and 6q Airsports are currently sponsored by:
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ReliefWear, a design company making clothing for sailplane pilots. www.reliefwear.com
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New England Radon Control. Provides residential mitigation services. www.neradon.com
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The Plant Furniture Company designing and manufacturing high end gardening equipment for the orchid, bonsai, and indoor gardening market. www.theplantfurniturecompany.com
What is soaring or flying a sailplane:
Soaring is the art of motor less flight. A sailplane has the sleek look of a
jet without the thrust of an engine. A sailplane looks like a traditional
aircraft when compared to a hang glider or paraglider which people often
confuse one for another. Hang glider pilots "hang" below the fabric delta
wing glider and shift their weight to steer. A paraglider pilot is suspended
like a skydiver beneath the inflatable wing and pulls on leads to steer in a
manner similar to flying a stunt kite. Hang gliders have a glide ratio of
about 12:1 and paraglider are 8:1. Modern sailplanes have glide ratios in
the 50:1 range. Glide ratio is the distance flown forward for the same unit
descended. Both hang gliders and paraglider are well-developed means of
flying and require competent pilots to operate them in soaring flight. Any
craft which is capable of gaining altitude by using rising air is soaring.
The rising air is generated by thermals (the sun heats the ground which
heats the air until it rises. Puffy clouds mark the tops of thermals),
ridges (wind strikes the ridge and is deflected upwards), and wave (a ridge
or mountain can generate wave just like a river flowing over a rock.
Lenticular clouds mark wave).
Modern sailplanes are made of fiberglass and carbon fiber and can have
wingspans up to 100'. The most common class is the 15 meter span (49'3") and
most these gliders have a glide ratio of better than 40:1 (40 feet forward
for every foot down) and weigh somewhere between 400-700 lbs. The controls
operate like a powered aircraft and the pilot is semi-reclined in the
cockpit. Using the available lift, a sailplane pilot can stay in the air for
many hours and cover 1000s of kilometers.
The current world’s record for distance in the Open Class (no restrictions
on design) is 3,008km (about 1,865 miles) set by Klaus Ohlman flying the
mountain wave of the Andes range in Chile and Argentina. The current
Altitude record is 49,009 feet above sea level set by Robert Harris using
wave generated by the Sierra Range in Bishop, CA. The speed for flying a 100
km. triangle 154 mph set in Argentina with a 15-meter span sailplane.
The Appalachian Ridges that run from central Pennsylvania down into South Carolina is where most of the long distance world‘s records were set before pilots discovered the mountain wave in South America.
My plan and record attempts using a PW-5 (an International One Design Class)
will make use of these ridges. For ridge missions, pilots fly at treetop
level at speeds approaching 130 mph and for distances of near 800 miles,
which have been flown in a single day. For long flights the pilot can be in
the cockpit for 12-14 hours and many flights begin at dawn and end within
minutes of legal sundown. For comparison, FAA regulation says that an
airline pilot must not fly more then 8 hours in a 24-hour period.
Wave flights can take pilots into airspace normally occupied by airliners.
For these flights special permission is obtained from air traffic
controllers and jet traffic is vectored around the sailplanes. Temperatures
can be a cold as -40 and without and engine there is no cockpit heat. Oxygen
is mandatory. At altitude, the danger of oxygen system failure is similar to
a SCUBA diver running out of air.
The best thermal flying is in the desert areas of the world where intense
sun generates massive thermals. These strong currents of rising air can take
pilots to the top of legal uncontrolled airspace (18,000) at climb rates of
1,500 feet per minute. Using thermals, pilots have made flights better
then 1,000 miles. The canopy of the glider can act as a green house and
cockpit temperatures can exceed 100 degrees.
During all types of flights, the pilots must eat, drink, relieve themselves,
examine the terrain and sky seeking the lift to complete the flight all
while controlling the aircraft. Without an engine to generate noise the
cockpit is very quiet but the ride can be anything but smooth. The
turbulence generated by ridges is comparable to riding in a speedboat moving
over rough water. Thermals can be smooth but the strongest are not. Using
tight circles to maximize the available lift the pilot can experience a
constant 2-3 G (2-3 times the normal pull of gravity) loads during the
climb. A 200 lb pilot will feel as if he/she weighs 400-600 lbs. Many times
a single climb will require 10 minutes and a long flight might require the
pilot to find and climb in 20 to 50 thermals. Physical fitness is paramount
to success and survival while flying.
Due to the competitive nature of World Record flying we will disclose the
details of out planned flight only after a sponsorship agreement has been
signed. We are confident you understand our position.